Preface The emergence of artificial intelligence-powered chatbots has reshaped sectors internationally, ranging from support services to digital commerce and beyond. As we step into the next phase, AI virtual assistant innovation is likely to advance even further, embedding

    Overview Social media marketing is evolving significantly in the last few years, shaped by shifts in innovation, user behavior, and corporate demands. A major transformation in the advertising sphere is the emergence of artificial intelligence (AI). AI’s potential to rev